Coaching that trains body, spirit & mind
Founding rate — open
500 AED / MONTH
vs 3,000+ IN DUBAI
Your elite coach. Anywhere. Anytime.
We match you with a certified coach who builds your training, nutrition, and mindset around your life — and lives in your pocket, 24/7.
2-minute application · no payment now · we talk first
Built for busy professionals & athletes
24/7 access to your coach
The Pain
You've tried this before.
no planghosted after week 2back to zero- The free PDF that ghosted you in week two.
- The app that just counted your steps.
- The "coach" with 12 abs and zero certifications.
Every time, back to zero. Not because you're lazy — because nobody ever built it around you.
The Solution
Troya is different by design.
- A certified coach, matched to you.
- A plan built around your body and your life.
- Someone who actually shows up, every week.
No flings. No ghosting. A coach in your corner.
Get startedEveryone deserves a world-class coach, not just pro athletes. Great coaching shouldn't depend on where you live, who you know, or a 3,000 AED gym budget.
Most coaches train your body. Troya coaches all of you.
Real change doesn't come from a workout plan alone. It comes from training three things together:
Body
What we do
A program built for your goal, your schedule, and the equipment you actually have. Progressive, adjusted as you get stronger. Clear nutrition targets that fit your life — not a meal plan you'll hate by Thursday. Form checks on your lifts from a national-level coach.
What you get
You get visibly stronger and leaner without living in the gym.
Train one, you get short-term results. Train all three, it sticks.
Everything you get with Troya.
Your matched coach
certified, vetted, and yours.
A program built for you
around your goal, schedule, and equipment; updated as you progress.
2,450 kcal
Adjusts every monthNutrition that fits your life
clear targets and simple habits, not a miserable meal plan.
Weekly video check-ins
send your numbers, get a personal video with exactly what to change.
24/7 coach access
message anytime; replies within 24h on weekdays.
Form checks
send a lift, get your technique fixed.
Mindset & habit coaching
the BSM difference; we coach the person, not just the workout.
Full onboarding in 48h
health screen, goals, and your first plan ready fast.
Elite coaching, without the elite price tag.
| Troya | Generic online coach | In-person PT | Fitness app | |
|---|---|---|---|---|
| Certified & vetted coach | Maybe | |||
| Built around you | Sometimes | |||
| Body + Spirit + Mind | ||||
| 24/7 access to a human | Sometimes | |||
| Weekly video check-ins | Sometimes | In person | ||
| Matched to the right coach | ||||
| Price / month | 500 AED | ~800–1,500 | 3,000+ | ~50 (no coach) |
Troya
- Certified & vetted coach
- Built around you
- Body + Spirit + Mind
- 24/7 access to a human
- Weekly video check-ins
- Matched to the right coach
- Price / month
- 500 AED
Generic online coach
- Certified & vetted coach
- Maybe
- Built around you
- Sometimes
- Body + Spirit + Mind
- 24/7 access to a human
- Sometimes
- Weekly video check-ins
- Sometimes
- Matched to the right coach
- Price / month
- ~800–1,500
In-person PT
- Certified & vetted coach
- Built around you
- Body + Spirit + Mind
- 24/7 access to a human
- Weekly video check-ins
- In person
- Matched to the right coach
- Price / month
- 3,000+
Fitness app
- Certified & vetted coach
- Built around you
- Body + Spirit + Mind
- 24/7 access to a human
- Weekly video check-ins
- Matched to the right coach
- Price / month
- ~50 (no coach)
You don't get whoever's free. You get the one who fits you.
Not better or worse — different. We match you to the one who fits you.
Unlock more coaches
Trossef Amor
World-ranked strength coach.
English, Arabic, Turkish
Match profile
Best for: strength, physique, competition prep, athletes.
Real transformations. Real clients.
This is what the BSM method looks like on real people — not stock photos.
Simple pricing.
3,000+ AED500 AED
In Dubai, in-person coaching costs 3,000+ AED/month. Troya gives you a certified coach, a plan built around you, and 24/7 support — for 500.
No lock-in. If it's not working, you walk. We'd rather earn your month than trap you in it.
Get started
Troya Membership
500 AED/month
FAQ
Yes. Your coach builds from exactly where you are and teaches you as you go.
Your elite coach is one application away.
Founding rate, locked for early members — before it goes up.
2-minute application · no payment now · we talk first